Jilly Greed

She farms in partnership with her son and husband in Devon on a 600-acre regenerative organic suckler beef and arable enterprise near Exeter, where redundant Victorian cattle buildings have been converted to contemporary professional offices for small businesses.

Thirty years ago she founded her own marketing and media company One Voice Media & PR, stepping down in 2021 following a successful management buyout.

Her board directorships include rural insurer Cornish Mutual, the land-based Devon training college Bicton, as well as being a member of the Defra-appointed TB Eradication Advisory Group.

More than a decade ago, Jilly co-founded Ladies in Beef with Minette Batters and works collaboratively with many industry organisations and businesses to promote the annual flagship event Great British Beef Week.