Morrisons becomes first retailer to partner with TIAH to support farmers' sustainability goals

Morrisons becomes first retailer to partner with TIAH to support farmers' sustainability goals

Morrisons has announced a groundbreaking partnership with The Institute for Agriculture and Horticulture (TIAH) at the Great Yorkshire Show, marking a significant step towards supporting its beef producers on the journey to net zero.
A beef farmer walking though a field of cattle
TIAH has developed four comprehensive pathways designed to provide farmers with essential knowledge and skills
TIAH has developed four comprehensive pathways designed to provide farmers with essential knowledge and skills
10/07/24

As the largest direct customer of UK agriculture, Morrisons will trial TIAH’s innovative digital platform, to address the skills gaps in agriculture and promote sustainable farming practices. 

TIAH, in collaboration with the School of Sustainable Food & Farming at Harper Adams University, has developed four comprehensive pathways designed to provide farmers with essential knowledge and skills. These pathways cover crucial topics such as calving best practice, common beef disease, measuring and improving growth, and efficient forage use. 

This initiative builds on the success of the School of Sustainable Food & Farming, founded by Morrisons, McDonald’s, and the NFU in 2022. The school has already welcomed over 100 farmers to Morrisons stores, fostering networking, engagement, and a deeper understanding of the farm-to-shelf journey. A further calendar of events is planned for the upcoming months. 

Sophie Throup, Technical and Sustainability Director at Myton Food Group for Morrisons, emphasized the importance of innovation and new thinking in achieving net zero in agriculture.

We’re proud to be the first retailer to partner with TIAH to support our livestock farmers in reducing their environmental impact. We are looking forward to testing and trialling new practices with 20 of our farmers to help us develop the next phase of our march towards net zero by 2030. Better information leads to better practices, and this new partnership will help deliver that.
Sophie Throup
Technical and Sustainability Director at Myton Food Group for Morrisons

 

Lord Curry praised the partnership, stating, “I am delighted to see a major retailer partnering with TIAH to support knowledge exchange with our nation’s food producers. It is vital our farmers have access to information that supports sustainable food production, and I applaud Morrisons for taking this step forward. This is groundbreaking and a springboard for our nation’s farmers.” 

Stephen Jacob, Chief Executive of TIAH, expressed enthusiasm for the collaboration, saying, “We are pleased to be working with Morrisons to develop this unique programme to support livestock farmers with their sustainability goals. We will work to ensure this trial will enable us to learn about the way in which farmers want to access and action learning for impact on their farms.” 

Morrisons is committed to introducing sustainable products across all areas of its business through lower emissions sourcing and reducing plastic use. This partnership is a crucial part of Morrisons' ambition to be completely supplied by net zero carbon British farms by 2030, five years ahead of the market. Last year, Morrisons became the first supermarket to introduce its own carbon-neutral egg, further demonstrating its leadership in sustainability. 

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